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The Average Lies
Averages have a nasty little tendency to not actually tell you anything about a specific time or place.
Aug 24
•
Jillian Bejtlich
Betting Against the Inherited Playbook
Let's see how these hold up over time. Am I wrong? Or am I right?
Aug 17
•
Jillian Bejtlich
Weather ≠ Climate
The metrics we measure are almost always proxies. Treating them as endpoints is where community strategy goes wrong.
Aug 10
•
Jillian Bejtlich
1
The Expert Paradox
The more expert a community gets, the higher the invisible bar for speaking rises.
Aug 3
•
Jillian Bejtlich
1
July 2026
The 60/40 Rule
Why the Best Community Strategy Is Only Partly Finished
Jul 27
•
Jillian Bejtlich
3
1
The Questions Stopped. Nobody Panic!
A community that stops generating the same questions over and over isn’t dying. It’s the thing you were trying to build in the first place.
Jul 20
•
Jillian Bejtlich
2
1
The Ever Changing Architecture of Arrival
Most communities have spent a decade perfecting the front door and completely ignoring what happens at the side entrances.
Jul 13
•
Jillian Bejtlich
4
The Myth of Relational Knowledge
AI didn’t change what good community knowledge looks like. It just made bad architecture *really* noticeable.
Jul 6
•
Jillian Bejtlich
1
June 2026
Control Truly *Is* for Amateurs
Rachel Happe was right all along (of course). The best community design is invisible. Not because it’s subtle. Because it’s a theme park.
Jun 29
•
Jillian Bejtlich
4
1
1
The Maintenance Crew Problem
What if your engaged users are actually infrastructure, not audience?
Jun 22
•
Jillian Bejtlich
2
What You Promised Without Knowing It
Your founding ethos isn’t what you wrote in the mission statement. It’s what your earliest members learned to expect.
Jun 15
•
Jillian Bejtlich
2
The Value Was Always Leaving
We've been designing for member re-entry. But now what about knowledge portability?
Jun 8
•
Jillian Bejtlich
3
1
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