Why Does It Look Like You’re Not Doing Anything?

If community just runs itself, what exactly are you for?

Apr 13

We Asked AI What It Wanted. Then We Built It.

What happens when you stop fighting AI-generated answers about your product and start engineering better source material?

Apr 6 • Jillian Bejtlich

March 2026

Hello, I am First Weirdo.

An exploration of absorbing social risk in your community so everyone else doesn't have to.

Mar 30 • Jillian Bejtlich

3

1

The Metrics We Measure Because We Can

But should we? Exploring the things we measure because we were told it was the way versus new community metrics for the funky new day and age we're in.

Mar 23 • Jillian Bejtlich

2

The Personalization Trap

Does personalizing the living heck out of every corner of the internet - especially community - make sense in the long run?

Mar 16 • Jillian Bejtlich

3

When the Crowd Isn't Actually There

What happens when participation becomes the input we automate rather than the output we cultivate?

Mar 9 • Jillian Bejtlich

4

3

Over-Designing Communities to Their Untimely Death

How do communities fail differently when they are over-designed vs under-designed?

Mar 2 • Jillian Bejtlich

5

3

1

February 2026

The Subtle Art of Not Setting Your Platform on Fire

Why do some governance shifts stabilize trust while others torch it?

Feb 23 • Jillian Bejtlich

3

1

Your Community Isn’t Messy. It’s Training Data.

How do you intentionally design redundancy into knowledge sharing given our new AI overlords?

Feb 16 • Jillian Bejtlich

7

3

1

What’s the “R0” of a New Community Idea or Behavior?

What if the real test of a community idea isn’t whether people engage with it, but whether they pass it on?

Feb 9 • Jillian Bejtlich

4

1

When Your Community Turns Into a Stage

What behaviors signal that a community is becoming a “performative stage” rather than a collaborative space?

Feb 2 • Jillian Bejtlich

5

January 2026

From Destination to Infrastructure: The Quiet Future of Community

When will communities become infrastructure rather than destinations and how should we prepare?

Jan 26 • Jillian Bejtlich

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