Community Is Basically Wine

Deep thoughts while staring deeply into a glass.

Oct 10 • Jillian Bejtlich

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The Power of Nonsense

When does a muffin stop being a muffin, and become a cupcake?

Oct 3 • Jillian Bejtlich

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September 2026

Embrace the Trampled Plants

The path already exists. Now the work is paving it.

Sep 21 • Jillian Bejtlich

4

Plans Are Overrated. So Is Your Event Agenda.

The best events, like the best trips, leave room for the stuff you didn't plan for.

Sep 16 • Jillian Bejtlich

3

Leave the Porch Light On

What if your content stopped being a push channel and started being a findable one?

Sep 7 • Jillian Bejtlich

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August 2026

My Empathy Setting is 11

Is it mind reading or is it empathy I can’t seem to ignore?

Aug 31 • Jillian Bejtlich

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The Average Lies

Averages have a nasty little tendency to not actually tell you anything about a specific time or place.

Aug 24 • Jillian Bejtlich

Betting Against the Inherited Playbook

Let's see how these hold up over time. Am I wrong? Or am I right?

Aug 17 • Jillian Bejtlich

Weather ≠ Climate

The metrics we measure are almost always proxies. Treating them as endpoints is where community strategy goes wrong.

Aug 10 • Jillian Bejtlich

1

The Expert Paradox

The more expert a community gets, the higher the invisible bar for speaking rises.

Aug 3 • Jillian Bejtlich

1

July 2026

The 60/40 Rule

Why the Best Community Strategy Is Only Partly Finished

Jul 27 • Jillian Bejtlich

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The Questions Stopped. Nobody Panic!

A community that stops generating the same questions over and over isn’t dying. It’s the thing you were trying to build in the first place.

Jul 20 • Jillian Bejtlich

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