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What You Promised Without Knowing It
Your founding ethos isn’t what you wrote in the mission statement. It’s what your earliest members learned to expect.
Jun 15
•
Jillian Bejtlich
The Value Was Always Leaving
We've been designing for member re-entry. But now what about knowledge portability?
Jun 8
•
Jillian Bejtlich
3
1
The Worst Review in the Room
The floor of your community sets the ceiling for participation.
Jun 1
•
Jillian Bejtlich
3
May 2026
What’s Already Gone: The Leading Indicators of Knowledge Decay
Can you tell when your community’s knowledge base is dying before it actually dies?
May 25
•
Jillian Bejtlich
What's the Half-Life of a Perfectly Average Member?
Exploring why the half-life of a B2B community member is determined by their learning curve, not your content calendar.
May 18
•
Jillian Bejtlich
1
Is This Thing On? Anyone There?
When low volume is a sign your community is working, not failing
May 11
•
Jillian Bejtlich
2
Content, Content, Everywhere.
But not a drop of originality or perspective to spare?
May 4
•
Jillian Bejtlich
3
April 2026
The Moderator-Free Fantasy
What happens when moderation goes underground?
Apr 27
•
Jillian Bejtlich
1
Your Community (Probably) Won't Eat You Alive
What if hostility and burnout don't come standard with community... just with bad design, dumb decisions, and a lack of planning?
Apr 20
•
Jillian Bejtlich
Why Does It Look Like You’re Not Doing Anything?
If community just runs itself, what exactly are you for?
Apr 13
1
We Asked AI What It Wanted. Then We Built It.
What happens when you stop fighting AI-generated answers about your product and start engineering better source material?
Apr 6
•
Jillian Bejtlich
March 2026
Hello, I am First Weirdo.
An exploration of absorbing social risk in your community so everyone else doesn't have to.
Mar 30
•
Jillian Bejtlich
3
1
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